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Designed in Denmark – the tip of the spear for urban cycling – a Bullitt puts passengers in a sturdy, impact-resistant box right where they belong: in the front. That means: in sight, in reach, and protected from accidents. This couldn’t be more different than a longtail cargo bike. On a longtail, kids are plunked...
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There are two modes of time, according to the Greeks: Chronos and Kairos. Chronos is the slow and steady inching forward of work, work, work. But Kairos opens up a moment of revelation, an evolutionary leap that frames the work of the past while cracking open a radically new future. Brompton Bicycle celebrates its 50th...
On Saturday, November 30th, Pedaal held the first Brompton G-Line Launch in Canada. At the time of our launch the Brompton G-Line had already gotten rave reviews from authorities like the Radavist, Wired, and Cycling Weekly. That’s great, but these reviewers don’t have anything on our customers. Here in Toronto, our customers live in a...
1980’s Copenhagen… The city is near bankruptcy. Unemployment is at 17.5%. “The city was stuck in a vicious circle of deindustrialization, unemployment, high welfare costs, suburbanization, an outdated housing market and strong segregation” (Read more here). Left-wing squatters in Norrebro began taking over empty houses “using them for free housing and as alternative cultural and...
Brompton is an astonishing company. That they exist is a tribute to stubbornness. We can say this as their stubborn Canadian counterpart. In 2006 – while we were the managers of another bike retailer – we first imported Brompton into Canada. This path led to Pedaal today. But, our success will always be tied to...
On Saturday, November 30th, Pedaal was host to the first Brompton G-Line launch in Canada. It was a cold wintry day, but over fifty people showed up to check out the bike, meet other Bromptoneers, and, of course, test out the G-Line! Shadowing the riders were Heather and Pier from Bromptoning who mic’d up our...
April Coffee Roasters is not just any coffee brand; it’s a leader in global coffee culture and fourth-wave brewing. This is tied to the vision of its founder, Patrik Rolf. Patrik’s journey into the coffee world began far from Scandinavia, starting with a consulting career in Silicon Valley. However, his passion for coffee led him...
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