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At just $7500, this is a spectacular deal. A life-changing purchase. On offer is a bike used by FedEx and by families globally. A bike proven for commercial use and consumer use. It’s a bike from a Danish company who aren’t out to produce another heavy couch on wheels. A bike that deconstructs the idea...
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Janet-Joy Wilson is one of a few official Brompton Ambassadors in North America. In 2024, Janet-Joy moved back to Toronto from New York City. Living in New York was always her dream, but the job offered little empowerment. For the return trip back, Janet-Joy decided to make it human powered. Taking the Empire State Trail...
2025 is a big year for Brompton as it marks their 50th Anniversary. And, Brompton is bringing the party with a radical overhaul of their original 16″ wheeled bikes and a brand new 20″ wheeled bike called the G-Line. From our perspective, 2025 marks a generational shift in Brompton’s product line, outdating all previous model...
There are two modes of time, according to the Greeks: Chronos and Kairos. Chronos is the slow and steady inching forward of work, work, work. But Kairos opens up a moment of revelation, an evolutionary leap that frames the work of the past while cracking open a radically new future. Brompton Bicycle celebrates its 50th...
On Saturday, November 30th, Pedaal held the first Brompton G-Line Launch in Canada. At the time of our launch the Brompton G-Line had already gotten rave reviews from authorities like the Radavist, Wired, and Cycling Weekly. That’s great, but these reviewers don’t have anything on our customers. Here in Toronto, our customers live in a...
1980’s Copenhagen… The city is near bankruptcy. Unemployment is at 17.5%. “The city was stuck in a vicious circle of deindustrialization, unemployment, high welfare costs, suburbanization, an outdated housing market and strong segregation” (Read more here). Left-wing squatters in Norrebro began taking over empty houses “using them for free housing and as alternative cultural and...
Brompton is an astonishing company. That they exist is a tribute to stubbornness. We can say this as their stubborn Canadian counterpart. In 2006 – while we were the managers of another bike retailer – we first imported Brompton into Canada. This path led to Pedaal today. But, our success will always be tied to...
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